What do exhibitors need to know (and do) now?

If you're new/new-ish to exhibiting at business-to-business trade shows... or you aren't new anymore, but still want to make sure you haven't been overlooking anything important... you're in the right place.

Trade Show Summer School 2025 is taking exhibitors, like you, back to basics!

In this series of 30-minute "lunch and learn" sessions, you will establish a strong, strategic foundation in exhibiting best practices and discover what's really working at trade shows today.

JOIN THE WAITLIST
ATTEND THE KICKOFF ON 6/17

This summer, you will have an opportunity to enjoy:

Relevant content

Trade Show Summer School 2025 will include the information that every new business-to-business trade show exhibitor needs to know... regardless of your company size, industry, offering type, budget, or practically anything else!

Learn more about the specific topics covered here.

Convenient timing

All Trade Show Summer School sessions will be held in June, July, and August on mid-week days (Tuesday, Wednesday, or Thursday) from 12:30-1pm ET.

* If you are unavailable to attend any of the sessions in real time, you can watch the recordings in the platform at your convenience ("full series" participants only).

Earned recognition

Whether you watch the sessions live or as recordings via the platform, that hard work "counts."

You can earn a personalized certificate of completion and social sharing badge to celebrate your efforts (after submitting your honest evaluation for each session).

Risk free investment

Your time and money are valuable.

If you aren't getting what you need from this program, we need to know! We're happy to make it right with a refund or free consulting session - whichever you prefer.

Learn more about the "No Risk Guarantee" here.

Actually helpful bonuses

  • Enroll with the "full series" option by June 17... to receive a printed workbook and a personal accountability tracker at no extra cost (free shipping within the US only)

  • Enroll with the "full series" option at any time... to enjoy four "live only" Ask Me Anything sessions with Robyn

Who typically attends:

Over the past several years, Trade Show Summer School has included a variety of participants...

  • Role: exhibitors, organizers, and supplier partners
  • Experience: from "brand new to everything" to plenty of experience (already certified in CTSM, CEM, CMP, etc.)
  • Size: from solopreneur/startups to major corporations
  • Industry: healthcare, construction, outdoor sports, energy, technology, manufacturing, printing, banking, and more
  • Offering: selling services, products, and nothing at all
  • Location: US, Canada, Denmark, Turkey, Hong Kong, France, United Kingdom, and Australia, to name a few...

Is Trade Show Summer School right for YOU?

Just because it's a good fit for others, doesn't necessarily mean it is (or isn't) a good fit for you too...

Take the quiz below to find out if/how you should participate this year:

TAKE THE QUIZ